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Speed Kills on the Web! Internet Articles | December 3 Cheap Rodger Saffold
Jersey , 2001
I only have to point to the 555 plus failed ... ... to Web Mergers) as the
poster children of the "speed at anycost" business mantra that clearly doesn't
work. And, ...

I only have to point to the 555 plus failed companies (according
to Web
Mergers) as the poster children of the "speed at any
cost" business mantra
that clearly doesn't work. And, these
werecompanies who burnt through
significant amounts of capital (in
the millions Cheap Johnny Hekker
Jersey , tens of millions or hundreds of millions in many cases)

while they were rushing to get to market.

Do you wonder why every
time you talk to someone he or she seem to be
in such a hurry that they
don't really have time to talk with
you? But, if you want to work with them
you have to try and converse
on the phone as a first step, or even
worse Cheap Greg Zuerlein
Jersey , setup some type of a
face-to-face meeting. What's
going on ? why aren't we all
slowing the pace down so we can focus on
business processes that are
based upon viable models? Especially in these
economic times where
relationships and processes are critical to ongoing
success andor
survival!

I think we are experiencing some type of a
hangover effect.
Everyone was in such a hurry during the heady GBF ("get big

fast") days trying to do the "land grab" while
"driving an "online brand"
that would lead to a quick
"exit strategy" that they forgot to really define
a viable business
model that included development of tangible goods and
services for
real customers.

I still come into contact with many
people that act like they've
been hard wired to a double espresso ? they
aren't sure what
theyare doing, where they are going, but they want to do
everything
in a hurry! It seems like many are still trying to build a
business
the same way they did during the last two years Cheap Lamarcus Joyner
Jersey , when fundamentals
and many niceties of business went
out the window, while greed became
the order of the day.

We are
telling our clients speed can and does kill on the web ?
its time to slow
down and think strategically about what they want to
do and then build
marketing campaigns and processes that convey
tangible value to their market
demographics (read customers!).

Here are some fundamental marketing
rules for living life in the slow
(but safe) lane:

1) Ensure all
marketing collateral (web and offline) are in synch
? invest sufficient time
and resources to ensure there are no
discrepancies between them to build a
cohesive brand that effectively
communicates what you do.

2) Take
time to really evaluate business opportunities, don't
just blast through
relationships Cheap Dominique Easley
Jersey , meetings or assessments ? many
times you can build
viable partnerships by sitting down and taking a
hard look at how third
parties complement your business and vica
versa.

3) Use the web for
what's its really meant for ? as a highway
for communications and commerce,
its not the "saving grace"
its been touted to be by many companies; 87% of
Internet users today
utilize the web to research goods and services.


4) Make time to look at your competitors, whether they are across the

road or on the other side of the world ? the web has created a
commerce
model where a competitor is just a click away; so carefully
analyze what
your competitors are doing.

5) Communicate with your customers and
partners ? it doesn't
do much good to build a beautiful web site that does
not make it easy
for people to contact your company. I've seen hundreds of
web
sites the last year that don't have e-mail contacts or phone
numbers
listed prominently ? takemake time to build a site that lets people

communicate with you.

6) Hire people with some gray hairs ? they may
not flash the
latest PDA at you or wear the latest trendy clothes Cheap Michael Brockers
Jersey , but many of them
have years of experience building
companies slowly and carefully, by
paying attention to business
fundamentals. I've got nothing
against youth, but it seems like many over
40-somethings got left by
the wayside in the mania and to the detriment of
many companies.

7) Think small when your building a business Cheap John Sullivan
Jersey , the billion dollar days
are gone with last year's PR
hyperbole. I get no royalties from
E.F. Shumacher, but I really think his
"Small is Beautiful As if
People Mattered" is a wonderful book and the
forward is done by
Paul Hawken, a brilliant serial entrepreneur Cheap Cory Littleton
Jersey , well known for his
landmark PBS (Public Broadcasting
Service for global readers) series
on "Growing a Business" that inspired
many of us to take the
entrepreneurial plunge.

osCommerce Installation ECommerce Articles | February 3, 2005
Here are the essential steps for a standard osCommerce installation in 5
minutes on your localhost. 1. Unzip the file oscommerce-2.2ms2.zip. 2. Copy the
'catalog' folder and put it in your web server ...

Here are the essential steps for a standard osCommerce installation in 5
minutes on your localhost.

1. Unzip the file oscommerce-2.2ms2.zip.
2.
Copy the 'catalog' folder and put it in your web server directory
path.

For example in Unix with Apache:
varwwwhtdocscatalog

For
example in Windows with IIS:
C:Inetpubwwwrootcatalog

3. Keep your
MySQL database username and password handy
4. Point your browser to:
http:localhostcataloginstall and follow the on-screen instructions
5.
Remember to change the directory and file permissions as recommended during the
installation process.

That's it. Congratulations on your installation of
osCommerce.

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