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How would you like to increase your business 1300% in less than a month
while spending next to nothing? I spoke to one of my clients today to check in
on a marketing strategy I gave to him - and he had multiplied his business 13X.
Is he psyched? Of course Wholesale MLB Baseball
Jerseys , and now he has the problem of figuring out how to deal
with expanding his business. We should all have such problems.

Wanna know
how he did it?

My client owns a small martial arts school. He just
started a kids program and enrollment is ok. I helped him set up a referral
system. Less than a month later his kids program has increased 13X. On top of
that, some of the parents that are bringing their kids have signed up for the
adult classes. The net gain is actually above 1300%. He now has to add extra
classes and expand his space to accomodate the business.

I can't think of
too many small businesses that couldn't benefit from a referral system. I am
working on another one with one of my clients who owns an auto garage. I am
putting one in place for my own coaching pracice. I love referral systems
because they are one of the least expensive ways to gain new
customers.

What makes a referral system a system is that it's ... well
... systematic. It encompasses steps that you repeat - when x happens I do y.
It's something you do as a rule Wholesale Baseball
Jerseys , you set your referral system up as a policy. And it is
easily trackable.

What makes a good referral sysytem?

Your
customers know that you expect referrals. You don't want to pressure your
customers to refer, but they should know that's how you're building your
business. Some people don't give referrals simply because they don't think about
it.

Reward for referrals. Give your customers thanks for referrals and
you will increase the number of times they refer. This may be the only part of
the system that costs anything. You may be able to reward clients in a way that
costs nothing too. My martial arts instructor client runs a contest and whoever
gives the most referrals in a month wins a prize.

Make it very easy for
referrals to do business with you. Maybe referrals get a discount the first time
they buy from you Wholesale Authentic MLB
Jerseys , or they get a free trial. Giving out referral coupons
with the referrers name on them is a great way to track and reward
referrals.

You must provide amazing service. People are not going to
refer their friends if you aren't stellar at what you do. It's unfortunate how
many businesses don't get that great service is so unbelievably important to
their success.

Look for ways to build your own referral system. Be
creative but avoid being pushy.

J D Moore - Marketing Comet
Small
Business Marketing Coach


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