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Creativity can be defined as problem identification and idea
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There are other
useful definitions in this field, for example, creativity can be defined as
consisting of a number of ideas, a number of diverse ideas and a number of novel
ideas.

There are distinct processes that enhance problem identification
and idea generation and, similarly Nike
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idea selection, development and commercialisation. Whilst there is no sure fire
route to commercial success, these processes improve the probability that good
ideas will be generated and selected and that investment in developing and
commercialising those ideas will not be wasted.

Innovation or Profit?


Often the mission statement includes a nebulous goal to innovate, but
the real goal is to make a profit:

a) Most innovations do not lead to
profit.

b) Yes, you must always be flexible enough to innovate Nike
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of strategies, competencies, resources, processes and networks. Only successful
innovations will make this profitable.

c) Most successful innovations are
incremental, not radical: moderately new to market Nike Air Force 1 High Pas
Cher , based on tried and tested technology, saved money, met
customer needs and supported existing behaviours (Franklin, 2003). Most
innovations are simply the result of identifying and solving problems and most
leaps are the result of cumulative periods of consecutive problem
solving.

d) Most successful innovations take time to bear fruit ? at
least a few years, too long for impact in the annual accounts.

These and
other topics are covered in depth in the MBA dissertation on Managing Creativity
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Creativity and Innovation DIY Audit, Good Idea Generator Software and Power
Point Presentation) from >
You can also receive a regular, free newsletter
by entering your email address at this site.

Kal Bishop,
MBA

**********************************

You are free to reproduce
this article as long as no changes are made and the author's name and site URL
are retained.

Kal Bishop is a management consultant based in London, UK.
He has consulted in the visual media and software industries and for clients
such as Toshiba and Transport for London. He has led Improv Nike Air Force 1
Just Do It Pas Cher , creativity and innovation workshops,
exhibited artwork in San Francisco, Los Angeles and London and written a number
of screenplays. He is a passionate traveller. He can be reached on
HENGYANG， China， May 14 (Xinhua) -- Fueled by a dominant first quarter， the
Chinese women's basketball team gained much confidence in their preparation for
the Olympic Qualifying Tournament (OQT) with a 84-24 crush over New Zealand in
2016 Four-Nation Basketball Tournament here on Saturday.

"We want to play like a team. We want to be persistent and focused in our
mind. I think we did that， and our defense was wonderful，" said China's head
coach Thomas Maher.

Led by Wu Di's game-high 12， 11 players had points for China. Sun Mengxin and
Shao Ting had 11 apiece.

Compared with three warmup matches against Venezuela in April， China's roster
was cut to 14 players. Their opponents New Zealand will also be on the stage of
OQT in June.

Captain Lu Wen opened the score for the hosts with a shot beyond the arc.
After Shao Ting made one of two free throws midway through the first quarter，
China showed high quality defense to force New Zealand into several turnovers.
The hosts took on a 16-0 run to set the score at 23-7 as the first quarter
expired， capped by Sun Mengxin's magical buzzer beater near the half court line.

China continued to extend the margin in the second period， and led by 20
points on Shao Ting's layup with five minutes remaining. The visitors only had
13 points on 6 of 29 shooting attempts in the first half， earning China a
28-point advantage into the locker room.

China still kept the flow and rhythm in the second half， and sealed a
60-point win at the final buzzer， their largest margin throughout the match.

"We showed improvements in our team play. New Zealand caused much trouble for
us despite the loss， and we still learned something from the match，" commented
Shao Ting.

None of New Zealand players had double-digit points. Antonia Edmondson
finished with a team-high seven points.

China will face the Czech Republic on Sunday.

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